Copywriter
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Nike - Swoosh Project 2025

Together with illustrator Maxime Mouysset, I created a 6-episode graphic novel for Nike. “Swoosh - Project 25” narrates the story of the company’s CSR goals through the epic adventure of 4 employees.

Each of the 6 episodes deals with one specific Nike target: Water, Carbon, CSR, Waste, Active Kids

The work shown here is the result of 8 months of conception, storyboarding, writing, and visual conception.

ECD: Jacob Propossian

Nike Portland: Alex Hausman, Angela Shepherd