Road To Roland-Garros - Peugeot

ROAD TO ROLAND-GARROS

For Peugeot, I reimagined the old celebrity-interview-in-a-car concept during Roland-Garros.

We decided to make the car a true star and have her lead the interview, showcasing the character and personality of the car.

All the best ATP and WTA players were interviewed by our talking car. The content was broadcasted to an average 2M viewers on national TV before and after the games. The YT videos of the series were seen 10M+ times.