BACK TO 1998
Coca-Cola asked us to make their soccer World Cup Trophy Tour relevant to a generation who never saw its national team win the Trophy.
20 years after the first trophy was won by France, we decided to revive the flame and use 1998 codes to appeal to that generation who is all about the 1990’s.
We created a social competition between 12 French cities where supporters could cheer for their city to attract the Trophy. We recruited fans with old school media (SMS, street posters…) and even redesigned the 1998 mascot. The winning city won a time-travel experience to the 1998 World Cup win.
+50.000 people were touched by the operation.
Award: Grand Prix des stratégies de communication / Communication événementielle 2018
