PROJECT FEARLESS
For Nike, I imagined and created a 45-page training booklet in English and French around the launch of two new running shoes, the ZoomX and the Infinity Run, designed to keep runners running by reducing the risk of injuries.
It became the centerpiece of Nike’s initiatives for runners around the launch and was available at every Nike House of Innovation store. It highlights digital and IRL challenges, training programs, new routes to keep runners motivated, interviews of coaches and the integration of Nike Running Club app.
